How we should build Brand Bangladesh
Summary: "How We Should Build Brand Bangladesh" This opinion piece by Ashfaq Zaman, published in The Daily Star on August 5, 2026, argues that Bangladesh should build its national brand around its authentic strengths rather than generic economic narratives like being an "emerging tiger economy." The author identifies three core pillars for Brand Bangladesh: its rich Bengali language and literary heritage (citing figures like Rabindranath Tagore and Lalon Shah, and noting Bengali is the fourth most spoken language globally), its proven national resilience (demonstrated through historical events from the 1952 Language Movement to the 2024 mass uprising), and its identity as a moderate Muslim nation characterized by social harmony and religious unity. The piece concludes that Bangladesh should actively leverage these distinctive qualities — language, resilience, and moderation — to craft a compelling and credible national identity on the world stage.
- Attribution
- The Daily Star
- Publisher
- The Daily Star
- Rights
- Rights retained by the original publisher. Archived as a preservation copy for public research, with attribution and a link to the original.
- Persistent ID
- ark:/19160/sncykacl6obagbdpaliqdyasiay
Cite this source
The Daily Star. "How we should build Brand Bangladesh." The Daily Star, 2026. July Archive. https://julyarchive.org/sources/how-we-should-build-brand-bangladesh-68b0a009.
Persistent identifier: ark:/19160/sncykacl6obagbdpaliqdyasiay
Free to use with due credit — please cite the attribution above.